A business customer review consists of a candid evaluation of your company by somebody other than you. It’s often done by a professional service provider who sees your company through the eyes of the client. If your business is doing well, they may notice something that you’re not. For instance, if you sell lawn mowers, but your competitors promote high-performance lawnmowers, your customer might note that yours doesn’t cut as efficiently as the competitors’. They’ll also have concerns about delivery time, warranty claims, and product durability or life span.
These are common problems for clients to raise with their private businesses. In cases like this, lots of the typical questions we face as small business owners include: How do I improve my customer service? Is the warranty process fair? How do I get the best price for the job I do? What about getting the best training for my employees? Additionally, many of the issues that the customer business reviews address are also issues we face as personal consumers.
One example is negative feedback from a former customer, where the reviewer says that the process was a hassle. The reviewer didn’t like how they had to wait on hold over 10 times to talk with someone about an issue. This person did not really give Google a whole lot of great points, but other clients did give Google lots of praise for their customer service representatives.
On the other hand, there are several cases once the feedback is positive but customers state that they’ve been disappointed with Google’s performance. If that is true, there might be two reasons for it: Either the feedback was from a test customer or the feedback was from a great number of customers who were dissatisfied with one specific part of Google’s customer service. It could also come down to the quality of the feedback. Some customers do not really give companies much value. They simply read a few bad reviews and consider them to be a ringing endorsement of the product.
A great way to discover if the feedback is real or not is to take a look at a few of the larger customer service forums online. Start looking for a particular place, such as Google, to find the biggest problems. Then, take a look at the threads for all these issues. You’ll probably see many posts by real customers that give Google a few different scores.
Now, this does not mean that the reviews are completely true. To begin with, people may write negative feedback even when they weren’t happy with a particular service. Nonetheless, it can be a valuable tool to determine the real story. You should also take the negatives with a grain of salt. If a person is saying that Google sucked but was only joking, that person probably isn’t using the computer very much. Still, it’s something to think about when reading through the reviews.
Assessing the feedback is also a good way to figure out how Google is changing their approach to feedback. Sometimes, the company tweaks things to make it better. However, they often leave things in precisely the same location. That can give you a better idea of whether you should stay or go with your opponents.
It may seem like a time-consuming endeavor, but writing a review after review of the negative feedback will be able to help you get a better idea of whether you should go with your competitors. Furthermore, you can learn a lot from the mistakes of others. Just keep in mind that everyone has their own view, and that nobody is ideal. There’ll always be negative feedback, so don’t dwell on it too much. Instead, read through the reviews carefully and produce your own opinion.